Terms of Service

Last updated: 18 February 2026

1. Agreement

By accessing or using AdPace ("the Service"), operated at adpace.io, you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, do not use the Service.

AdPace is operated from the United Kingdom. These Terms are governed by the laws of England and Wales.

2. Description of Service

AdPace is a monitoring and alerting platform for Meta (Facebook/Instagram) advertising accounts. The Service connects to your Meta ad accounts via the Meta Marketing API and provides:

  • Automated monitoring of ad account, campaign, ad set, and ad performance
  • Smart alerts based on spending patterns, health, and risk levels
  • AI-powered analysis through Ask AdPace
  • Email and integration-based notifications

3. Account Registration

To use AdPace, you must create an account and connect at least one Meta ad account. You are responsible for:

  • Providing accurate and complete registration information
  • Maintaining the security of your account credentials
  • All activity that occurs under your account
  • Ensuring you have authorisation to connect the Meta ad accounts you add

4. Pricing and Payment

AdPace offers the following subscription tiers (all prices in GBP):

  • Free Trial: 14 days, up to 4 ad accounts, 10 AI prompts. No credit card required.
  • Starter: £79/month — 4 ad accounts, 50 AI prompts.
  • Pro: £149/month — 15 ad accounts, 500 AI prompts.
  • Agency: £599/month — 50 ad accounts, 1,000 AI prompts.

Payments are processed securely by Stripe. Subscriptions renew automatically each month. You can cancel at any time from your account settings — cancellation takes effect at the end of your current billing period.

5. Refund Policy

We offer a 14-day refund policy from the date of your first paid subscription charge. If you are not satisfied with AdPace within the first 14 days, contact us at team.adpace@gmail.com for a full refund.

Refunds are not available after the 14-day period. If you cancel mid-cycle, you retain access until the end of your current billing period but are not entitled to a pro-rata refund.

6. Limitation of Liability

AdPace is a monitoring and alerting tool. It is not a guarantee against advertising losses.

While we strive to provide accurate and timely monitoring, AdPace does not control your Meta ad accounts and cannot prevent overspend, policy violations, or performance issues. Specifically:

  • AdPace does not modify, pause, or manage your ad campaigns — it monitors and reports.
  • We are not liable for any advertising losses, overspend, or revenue impact, whether or not you received an alert.
  • We are not liable for delays or failures in monitoring caused by Meta API downtime, rate limiting, or data availability issues.
  • We are not liable for decisions made based on AI-generated analysis from Ask AdPace. AI outputs are informational and should not be treated as financial or advertising advice.

To the maximum extent permitted by law, AdPace's total liability to you for any claim arising from or related to the Service shall not exceed the amount you paid us in the 3 months preceding the claim.

7. Service Availability

We aim to maintain high availability but do not guarantee uninterrupted service. AdPace depends on third-party services including Meta's API, and service interruptions may occur due to:

  • Scheduled maintenance (we will provide advance notice where possible)
  • Meta API outages or rate limiting
  • Infrastructure provider issues
  • Force majeure events

8. Acceptable Use

You agree not to:

  • Use AdPace for any unlawful purpose
  • Attempt to reverse-engineer, decompile, or extract the source code of the Service
  • Share your account credentials or allow unauthorised access
  • Abuse the AI prompt system (e.g., using it for purposes unrelated to your ad account data)
  • Interfere with or disrupt the Service or its infrastructure
  • Resell or redistribute the Service without our written consent

9. Intellectual Property

AdPace, including its software, design, and branding, is the intellectual property of AdPace. You retain ownership of your data. By using the Service, you grant us a limited licence to process your data solely for the purpose of providing the Service.

10. Data Protection

We take data protection seriously and comply with UK GDPR. For full details on how we handle your data, see our Privacy Policy. To request data deletion, visit our Data Deletion page.

11. Termination

You may cancel your account at any time through your account settings or by contacting us. We reserve the right to suspend or terminate accounts that violate these Terms, engage in abusive behaviour, or fail to pay subscription fees.

Upon termination, your access to the Service will cease. We will delete your data in accordance with our Privacy Policy.

12. Changes to These Terms

We may update these Terms from time to time. We will notify you of material changes by email or through a notice on our website. Your continued use of AdPace after changes are posted constitutes acceptance of the updated Terms.

13. Governing Law

These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

14. Contact

If you have questions about these Terms, contact us at team.adpace@gmail.com.