Insurance for your Meta ad spend

AdPace monitors
your ad spend,
so you don't have to.

15-minute scans, AI briefings every morning, and a daily action plan built from your real campaign data. You open your inbox, you know what to do.

Start free trial

14 days free · Full Starter access · Cancel anytime

adpace.io/dashboard
All systems healthy
Last scan: 2 min ago

Summer Sale 2026

£2,847 / £5,000

Healthy

Retargeting Warm

£312 / £500

Healthy

THE PROBLEM

What happens when nobody's watching

THE CHALLENGE

2–3×

Times most media buyers check campaigns per day

In between those checks, a budget pacing issue can go unnoticed all day. A fatigued creative keeps spending while results collapse. A setting change doesn’t get flagged for hours.

Morning Briefing

AdPace sends you a full portfolio review before you start work. What’s healthy, what’s struggling, why, and exactly what to do about it.

THE CHALLENGE

15–25%

Of ad spend wasted on fatigued creatives

On a £10,000 monthly budget, that’s up to £2,500 going nowhere. Most teams catch fatigue days after it starts. By then, the damage is done.

The Plan

Every morning, AdPace gives you a prioritised list of actions. What’s burning money and why. Which creatives are fatiguing. Where your budget is being wasted. What’s actually working and worth scaling. Specific, ranked, and ready to act on.

THE CHALLENGE

3–4 hrs

Spent building each client report

A client asks why spend increased. You’re pulling CSVs, switching dashboards, building slides. Multiply that by 5+ accounts and you’ve lost a full day.

Ask AdPace

Client questions, performance summaries, optimisation and troubleshooting help. Answered in seconds from your real campaign data, powered by Claude AI.

THE CHALLENGE

17

Things that can silently go wrong in a Meta account

Missed settings, overlapping audiences, broken tracking. Manual audits are tedious and easy to get wrong. Most teams only do them when something’s already broken.

Smart Alerts

3 layers of protection. Instant safety rails for emergencies. AI-evaluated alerts that filter noise and score severity. Low-priority items go straight to your briefing. One event, one notification.

Features

Everything you need to protect your ad spend

FEATURE 01

Your AI analyst, ready every morning before you start your day

Morning Briefing

A written portfolio review lands in your inbox before your first coffee. Built from your real campaign data, trained on how Meta’s delivery, pacing, and bidding actually work. Which campaigns are healthy. Which ones need attention, and why. Specific actions to take in Meta. On Mondays, it includes a full weekly summary. Personalised to your accounts, your spend, your performance history.

Every day AdPace monitors your accounts, the briefings get more precise. Baselines sharpen. Patterns emerge. A month in, AdPace knows your campaigns better than a new hire ever could.

Your Morning Briefing

Today, 7:00 AM · 4 accounts monitored

Campaign Status

Acme RetargetingOverpacing 142%
Beta ProspectingCreative fatigue
Gamma BrandHealthy
Delta LookalikeOn track

Pause Ad Set "Broad Targeting" in Acme Retargeting. CPA has increased 45% over 3 days with declining CTR.

FEATURE 02

A prioritised action list, built from your briefing

The Plan

The briefing tells you what’s happening. The Plan tells you what to do about it. Up to 5 actions per day, ranked by urgency. Critical issues first, then opportunities, then housekeeping. Mark each one done, snooze it, or dismiss it. When you act, AdPace detects the change automatically.

1CriticalHigh

Pause Broad Targeting ad set

Acme Retargeting

DoneSnoozeDismiss
2OpportunityMedium

Scale Lookalike 1% budget by 20%

Delta Lookalike

DoneSnoozeDismiss
3HousekeepingMedium

Review frequency cap on Brand campaign

Gamma Brand

DoneSnoozeDismiss

FEATURE 03

3 layers. Zero noise.

Smart Alerts

Safety rails fire instantly for genuine emergencies. Budget exceeded 175%. Sudden zero delivery. API connection lost. No AI, no delay.

Smart alerts evaluate everything else. An LLM trained on Meta’s delivery mechanics, budget pacing rules, and your account’s own performance history scores each issue, groups related problems, and decides: alert now, or include in your next briefing. You only hear from AdPace when it actually matters.

The briefing catches the rest. Low-severity patterns, improving trends, context worth knowing but not worth interrupting your day.

Budget overspend detected

Acme Corp — Retargeting

2 min ago

Creative fatigue approaching

Acme Corp — Prospecting

14 min ago

Learning phase exited

Beta Ltd — Brand

1 hr ago

FEATURE 04

Insights and recommendations from your data, powered by Claude AI

Ask AdPace AI

Type a question like you’d ask a colleague. “Which campaigns need attention today?” “Did that budget change last week help?” Every answer is pulled from your actual campaign data, your briefing history, and your action outcomes.

Which campaigns need attention today?

3 campaigns need attention. Acme Retargeting is overpacing at 142% of daily budget. Your Plan recommended pausing Ad Set "Broad Targeting" yesterday and you acted on it. CPA has dropped 18% since. Beta Prospecting has creative fatigue on 2 of 4 ads.

Ask a follow-up...

FEATURE 05

Before and after, for every action you take

Proof Tracking

When you act on a recommendation, AdPace snapshots the metrics. Then checks again at 24 hours and 7 days. CPA went down? You’ll see it. ROAS recovered? It’s tracked. Dismissed a recommendation? AdPace quietly tracks what happened anyway. You get the full picture, whether you acted or not.

Paused Ad Set "Broad Targeting"

March 15 · Auto-detected

MetricBeforeAfter 7dChange
CPA£12.40£9.80 -21%
CTR1.2%1.8% +50%
ROAS2.1x2.8x +33%
Frequency6.22.1 -66%
All metrics improved within 7 days

ALSO INCLUDED

Real-time Monitoring

Account Health Check

Placement Health

Competitor Intelligence

Custom Alert Rules

SETUP

Connect your Meta accounts in under 2 minutes

Sign in through Meta, select your accounts, and AdPace takes over. Your first scan begins in seconds.

1

Connect Meta

Sign in with your Meta account. We only request read-only access to your ad data.

2

Choose your accounts

Select which ad accounts you want AdPace to monitor. Toggle any on or off anytime.

3

Relax

AdPace starts scanning every 15 minutes. You’ll get alerts if anything needs attention.

AdPace doesn't start from zero.

The moment you connect, we pull your existing campaigns, ad sets, creatives and spend history. Your first briefing arrives the next morning. Every day after that, AdPace gets sharper. It learns your account's rhythms, your baseline performance, what normal looks like for your campaigns. The longer it watches, the smarter it gets.

Pricing

Simple pricing. Serious protection.

Every feature on every plan. You only pay for scale. No contracts, cancel anytime.

Early adopter pricing: 30% off your first year, only 50 spots available

Starter

£79£55/month

with early adopter pricing

For solo media buyers and small teams

4 ad accounts

50 Ask AdPace prompts/mo · Powered by Claude AI

  • Scans every 15 minutes
  • Account, campaign, ad set & ad monitoring
  • Spend pacing & anomaly detection
  • Smart alerts via email, Slack, and in-app: safety rails, AI evaluation, and briefing coverage
  • Daily AI morning briefing with prioritised actions
  • Campaign analysis powered by Claude AI (Ask AdPace)
  • 17-point Account Health Check
  • Creative fatigue detection across every ad
  • Proof tracking with before/after metrics
  • Built on SOC 2 infrastructure
  • Dedicated support from the AdPace team

14 days free · Full Starter access · Cancel anytime

Recommended

Pro

£149£104/month

with early adopter pricing

For growing teams and multi-brand managers

15 ad accounts

500 Ask AdPace prompts/mo · Powered by Claude AI

  • Scans every 15 minutes
  • Account, campaign, ad set & ad monitoring
  • Spend pacing & anomaly detection
  • Smart alerts via email, Slack, and in-app: safety rails, AI evaluation, and briefing coverage
  • Daily AI morning briefing with prioritised actions
  • Campaign analysis powered by Claude AI (Ask AdPace)
  • 17-point Account Health Check
  • Creative fatigue detection across every ad
  • Proof tracking with before/after metrics
  • Built on SOC 2 infrastructure
  • Dedicated support from the AdPace team

14 days free · Full Starter access · Cancel anytime

Agency

£599/month

For agencies managing multiple client accounts

50 ad accounts

Unlimited Ask AdPace prompts · Powered by Claude AI*

*Fair usage policy applies

  • Scans every 15 minutes
  • Account, campaign, ad set & ad monitoring
  • Spend pacing & anomaly detection
  • Smart alerts via email, Slack, and in-app: safety rails, AI evaluation, and briefing coverage
  • Daily AI morning briefing with prioritised actions
  • Campaign analysis powered by Claude AI (Ask AdPace)
  • 17-point Account Health Check
  • Creative fatigue detection across every ad
  • Proof tracking with before/after metrics
  • Built on SOC 2 infrastructure
  • Dedicated support from the AdPace team

14 days free · Full Starter access · Cancel anytime

Questions & answers

You've read this far. Your campaigns kept spending while you did.

Start your free trial. First scan runs in under 2 minutes.

14 days free · Full Starter access · Cancel anytime