AdPace monitors your ad spend, so you don't have to.
Monitor your Meta ad spend 24/7 and never overspend again.
AdPace scans your ad accounts every 15 minutes and alerts you before budget disasters strike. Your AI analyst is always watching, so you can focus on strategy, not spreadsheets.
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12
£4,231
47
2
Q1 Lead Generation
3.2x
ROAS
Retargeting, Cart Abandonment
2.1x
ROAS
Brand Awareness, UK
2.8x
ROAS
Get instant AI insights
Budget Alert
Retargeting campaign at 168% of daily budget
While you're focused on the work that matters,
Meta keeps spending.
You're in a client meeting. Reviewing creative. Planning next quarter's strategy. Meanwhile, Meta's algorithm is making spending decisions on your behalf.
You step into a 2-hour strategy session...
Daily Budget Overspend
Meta can legally spend 175% of your daily budget on any single day. Your £1,000 cap is actually £1,750.
You take a long weekend off...
Weekly Budget Multiplier
Over a week, Meta can charge 7x your daily budget. A £500/day campaign could cost £3,500 in one week.
You're reviewing creative decks...
Budget Exhausted Early
A high-performing campaign burns through its entire daily budget by 2pm. The rest of the day? Zero delivery.
But budget is only half the story.
Your best-performing ad just died...
CTR Drop from Ad Fatigue
Once frequency exceeds 9 impressions per user, CTR drops 41%. Your winning creative burns out silently, and keeps spending while results collapse.
Meta Performance Report, 2024
You're reviewing last week's report...
ROAS Crashed, Nobody Noticed
A 25% CTR decline triggers algorithmic punishment. CPM spikes, CPA doubles, and by the time you open Ads Manager, thousands are gone.
Industry research, 2025
A campaign changed at 2pm. Nobody knew...
Conversions Stopped, Zero Alerts
A budget gets changed externally. An ad gets rejected. Conversions stop at 2pm. Without 15-minute monitoring, these failures go undetected for hours, burning spend with zero return.
Based on AdPace alert thresholds
Without AdPace, you're relying on manually checking every account, every day. That's not a strategy, it's a gamble.
Three steps to peace of mind
Sign Up
Create your account in 30 seconds. No credit card.
Connect Meta
One-click OAuth. Read-only, we never touch your campaigns.
Relax
First scan runs in 15 minutes. Alerts go straight to your inbox or Slack.
One dashboard. Total control.
Monitor every account, campaign, ad set and ad, all from one place.
35+ Smart Alert Triggers
9 safeguards against alert fatigue
Most monitoring tools drown you in notifications. AdPace has 9 built-in safeguards so you only hear from us when it matters.
4-Pillar Intelligence
Every scan, every 15 minutes
Is spend pacing correctly?
Any status issues?
When will budget run out?
What should you do now?
Full Hierarchy
Account → Campaign → Ad Set → Ad
Alerts Where You Work
Email, Slack, Teams
175% overspend, imminent budget exhaustion
ROAS drops, CPA spikes, elevated pacing
Status changes, learning phase exits
Meet Ask AdPace
Your AI advertising analyst. Ask questions in plain English, generate client reports, get actionable recommendations, all powered by your real data.
Answer Client Questions Instantly
A client asks why spend increased, you have the answer in seconds, backed by real campaign data, not guesswork.
Generate Client Reports
Weekly performance summaries across all accounts from a single prompt. Ready to share with clients in minutes.
Actionable Recommendations
Ask AdPace analyses spend pacing, creative fatigue, audience saturation, and ROAS to tell you exactly what to do next.
Gets Smarter Over Time
The longer your campaigns run, the more data Ask AdPace has to spot trends, detect patterns, and surface insights you'd never find manually.
Ask AdPace
Powered by AI
Which campaigns need my attention today?
I've analysed your 12 active accounts. Here's what needs attention:
Your data stays in AdPace permanently through daily summaries, even after raw scans are pruned, your complete advertising history is preserved for Ask AdPace to analyse.
The numbers behind the noise
These aren't our stats, they're yours. Industry research on what unchecked Meta accounts actually cost.
Spent on Manual Ad Management
The average marketer spends 21 hours per week monitoring and adjusting campaigns. AdPace watches everything in the background, every 15 minutes.
Havas Edge, 2025
Budget Burned on Fatigued Ads
A fatigued ad set left running one extra week burns up to 19% of monthly budget. Most accounts have several running past their peak right now.
LeadEnforce Q1 2025
Before Failed Campaigns Are Caught
Conversions can stop completely and campaigns keep spending for hours before anyone notices. AdPace's 15-minute scans catch it in two.
Based on industry monitoring gaps
Average Meta ROAS Across All Industries
That's the 2025 benchmark. The gap between 2x and 4x ROAS is often just catching performance issues 12 hours sooner.
Trendtrack, 2025
Every 15 minutes
daily scans per account
alert triggers
fatigue safeguards
surprises
Every 15 minutes
daily scans per account
alert triggers
fatigue safeguards
surprises
Simple, transparent pricing
All plans include the full platform. Choose based on your needs.
Founding Member Offer, First 50 customers get 30% off, locked forever
Starter from £55/mo • Pro from £104/mo • Includes testimonial and case study commitment
Starter
4
Accounts
50/mo
Ask AdPace
- 4 ad accounts
- 15-min monitoring
- 50 Ask AdPace prompts/mo
- Email, Slack & Teams alerts
- Full hierarchy tracking
Pro
15
Accounts
500/mo
Ask AdPace
- 15 ad accounts
- 15-min monitoring
- 500 Ask AdPace prompts/mo
- All Starter features
- Priority support
Agency
50
Accounts
Unlimited*
Ask AdPace
- 50 ad accounts
- 15-min monitoring
- Unlimited Ask AdPace prompts*
- All Pro features
- White-label reports
- Dedicated account manager
Starter plan includes a 14-day free trial at launch. No credit card required.
*Fair usage policy applies. Unlimited plans are subject to a 1,000 prompt/month fair usage threshold.
Frequently asked questions
One click. We use Meta's official OAuth — the same system every major platform uses. You grant read-only access, meaning AdPace can see your data but can never create, edit, or pause anything. You stay in full control, and you can revoke access from your Meta Business Settings at any time.
Meta's API doesn't support true real-time monitoring — no platform does. But 15-minute scans are more than fast enough. Most budget disasters build over hours, not seconds. We catch problems while they're still small, not after they've already cost you thousands.
The opposite. Most monitoring tools drown you in noise — we built AdPace specifically to avoid that. We have 9 safeguards against alert fatigue, including cooldown periods, smart grouping, business hours filtering, and severity tiers. You only hear from us when something genuinely needs your attention.
Not yet, and honestly, that's by design. We think humans should make campaign decisions, not automation. AdPace gives you the information to act fast and with confidence — but the final call is always yours. Automated rules are on our roadmap, but they'll always be opt-in.
Full Starter access for 14 days — 4 accounts, 15-minute monitoring, 10 Ask AdPace prompts. No credit card needed. If you decide AdPace isn't for you, your data is kept for 30 days in case you change your mind, then deleted completely.
Every answer comes from your actual campaign data — real spend, real ROAS, real performance metrics. It's not guessing or using industry averages. Ask AdPace analyses across all four levels of your account hierarchy and gets sharper over time as your daily summaries build a richer picture of how your campaigns actually perform.
The detailed scan data (every 15-minute snapshot) is kept for 14 days for accounts and campaigns, and 7 days for ad sets and ads. But your daily summaries — the aggregated performance data for every level — are stored permanently. That's what powers Ask AdPace's ability to spot trends, compare periods, and give you insights that go beyond what you'd see in Ads Manager.
Be the first to know when AdPace launches
Join the waiting list and we'll notify you the moment AdPace is ready. Founding members get 30% off for your first year.
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