Expert guides for media buyers who take their ad spend seriously.
Meta can legally spend 75% over your daily budget. Here's exactly how it works, what actually causes disasters, and how to protect your accounts — with real scenarios media buyers recognise.
Facebook can spend up to 75% more than your daily budget in a single day. Here are the exact figures at every budget level, plus what the weekly cap actually protects you from.
Meta can legally spend 75% over your daily budget. Here's exactly how it works, what actually causes disasters, and how to protect your accounts — with real scenarios media buyers recognise.
From April 2026, Meta is adding a 2% location fee on ads delivered to UK audiences. Here is exactly what it costs, who it affects, and how to plan for it.